How would the foundation advertise itself without feeling corporate and sterile?
I conceptualized this advertising system to be interactive with the public. It works using a large LED display and thermal camera placed in an area with pedestrians. The live video feed is then displayed on the screen and would indiscriminately highlight bodies in red in order to dismantle the idea of “otherness.” Mental illness, HIV/AIDS, and addiction do not discriminate, so why should an advertisement? The camera distorts the video to make people unrecognizable and thus preserving anonymity.
Next I proposed different ways this system could be implemented in other types of advertising, such as a directional ad in a metro station or bus stop.